Commissioned by Pluggas Studio & Lucas Papaw Ointment, this project was a study of a century-old Australian icon in the modern day.

From the quiet rituals of morning routines to the rugged demands of outdoor life, we captured the ointment not just as a product, but as a staple of the Australian kit. This shoot was about honoring 100 years of history through raw, everyday moments, framed in soft, natural light to reflect a brand that has remained unchanged and essential for generations.